Golf Trends 2015

With cooler temps and activities safely in our rearview mirror, it’s time to shift gears and get back into the swing of things on the golf course.  We’re lucky in the Southern Tier to have a plethora of phenomenal courses all within a reasonable drive, and on top of that, some of the best golf shops in the region.  We caught up with the staff from Rick’s Golf World in Olean, NY, as well as the award winning Holiday Valley Golf Shop in Ellicottville to check out what’s new and trending in the world of golf.
Owner and operator Pete Lisi of Rick’s Golf World - without even hesitating - stated that the new Ping G30 driver is one of the must-haves for your golf bag this season.  Not only is it truly impressive looking, it packs a lenient punch, which allows golfers with all types of swings to find the fairway with each and every swing. 
Sticking with the driver theme, Lisi also touted the new Titleist 915 driver as a close second in his opinion. With a brand slogan of ‘distance without compromise’, the 915 has a unique Active Recoil Channel on the sole of the club, which allows the face of the club to flex upon impact.  To keep it simple: more energy transfer, more distance.  Easy enough, right?
If you’re all set on your trusty driver, keep in mind you still need to fill that bag with some more artillery.  Both Lisi and PGA Assistant Golf Professional Kyle Benish of the Holiday Valley Golf Shop raved about the new XR irons made by none other than Callaway Golf.  For years, companies have sought to bring the distance from woods and drivers to the iron category.  Callaway has finally done just that, offering a forgiving, flexing face iron with a deep center of gravity.  Just as we mentioned with the 915 driver flexing at impact, this iron does the same, resulting in longer, truer distance, something all players strive for. 
Keeping within the Callaway brand, Benish also recommends the Chrome Soft golf ball, revealing he believes it is hands-down the best ball on the market currently. Essentially, Callaway constructed a ball with lower compression than balls typically found on the tour, resulting in longer distance with iron play, as well as a consistent feel while chipping and putting.  To put it simply: you need a sleeve (or two, if you lose balls as frequently as I do) of these in your bag.
Lastly, if you're all set on hard goods, let's turn your attention to the soft goods side of the golf shop.  In search of that ultimate color coordinated outfit to look timelessly in style ladies?  EP Pro and Tuttle & Buck offer some of the best fits and patterns in the fashion game.  For men, Nike has some of the best moisture-wicking materials with their Dri-Fit shirts and quarter zips, while Under Armour offers some of the broadest range of colors on the market.  Remember, part of golf is looking good, and with so many options waiting for you to browse through, there’s no excuse not to!
Of course, we can write product reviews for you all day long, but you need to get into one of these great shops, and see for yourself what the best equipment is for your game.  Ricks Golf World is located at 228 N. Union Street in Olean and can be reached at 716-373-6400.  The Holiday Valley Golf Shop can be found in the plaza of the main base area at the resort, phone 716-699-2345.  Call ahead to book a tee time, lesson, or just to ask questions of their PGA Golf Professional staff.
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